I don't know about you, but my lips get horribly chapped during the winter. Every time I tried to put any kind of color on my lips it would peal and just look horrible. My typical go to lip balm, Soft Lips, was not doing the job. I knew I wanted to get something, and then I saw a commercial for this, Vasaline Lip Therapy. It lasts so much longer than any chapstick I've ever used, and completely softened my lips in a matter of days! I put it on in the morning before doing my makeup, so by the time I get to my lips they are moisturized and ready.